https://www.sarahpekala.com/work daily 0.75 2015-08-25 https://www.sarahpekala.com/my-work daily 1.0 2018-10-27 https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4ec7ee2c48350880012a3/1540681488252/IMG_7909.JPG My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4ecc0652dea6b53fbc3a6/1540680899019/bevspot-gifting-food-card.png My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4ec92c830255a54bd8d3b/1540680852848/bevspot-gifting-inventory-card.png My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4ecd6c830255a54bd8f8b/1540680920909/BevSpot_BoxFox_Food+%283%29.jpg My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4ecabec212d4d8800f168/1540681420644/IMG_7904.JPG My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4e49871c10b825a060afb/1540679280968/bevspot-glassware-guides-wine-2018.png My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4e4b30d9297316b595bef/1540679377553/bevspot-glassware-guides-spirits-2018.png My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4e4e47817f7eb1184551a/1540679214291/BevSpot-Inventory-Usage-Beginners-Guide+%281%29.png My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4e59b7817f7eb11845ec5/1540679117135/bevspot-cocktail-book-inside.png My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4e450419202dce2674b3e/1540679313727/bevspot-glassware-guides-beer-2018.png My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4e83de2c4835088ffe7ed/1540679861322/BevSpot-Vertical-One-Pagers.png My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4e85ee79c702f8795152d/1540679869145/BevSpot_OneSheeter_F%26B.png My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4e8520d9297316b59814d/1540679769675/BevSpot-One-Sheeter.png My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/59285536bf629a0b2497f72a/1495815492422/ My Work - Sample Blog Posts • The New Harvard ManageMentor — Announcing the launch of the latest iteration of our flagship product. • Are You A Strategic Thinker? Test Yourself — Best practices for strategy. • Making Learning Stick Through Application — Best practices for designing leadership development programs. https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5942defd15d5db512f7b7741/1497554685863/ My Work - Machine Zone Case Study I collaborated with the Jana sales team and the design team to create client case studies for use on our website and sales collateral. - Machine Zone Case Study - Guvera Case Study - Wego Case Study https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5942afa9cd0f68b85650281f/1497542569049/ My Work The Jana blog covers various topics related to the company, including mobile advertising trends, information on emerging markets, internal Jana data on smartphone user habits, and company updates. In my time at Jana, I authored over 80 blog posts and oversaw the writing of over 15 guest posts written by various Jana employees. The goal of the blog is to build Jana's reputation as a thought leader on emerging markets and mobile advertising, as well as a fun and innovative startup in Boston. https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5942ccef1b10e318b855db75/1497550063594/ My Work - About Jana pamphlet Team members traveling in-market needed printed collateral that explained how Jana can help advertisers engage users in emerging markets. My team I worked with the design team to a simple foldable pamphlet that told the entire Jana story—from the economic opportunity in emerging markets, the challenges of mobile data prices, to the solution that Jana provides. https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5942d68920099eaf962bb42b/1497552523619/tc-logo.jpg My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5942d5c2893fc0593b9a2fec/1497552322335/ My Work - White Papers In my time at Jana, I authored six white papers. Each white paper was used to drive inbound marketing leads, as a tool to increase press coverage in-market, and as an outbound marketing tool for the sales team. I worked closely with Jana's data scientists and design team to create white papers that were timely, informative, and engaging. - Emerging Marketing: Changing the Game of Mobile Advertising - Decoding Emerging Markets: The App Marketer's Guide for Unlocking Global Growth - Top Trends for 2016 - Indonesia's Unique Challenges for App Developers - Brazil: An Untapped Mobile Advertising Opportunity - India: A Growth Opportunity for App Developers       https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5942d2773e00be67c0494821/1497551479336/ My Work - Insights Snapshot Newsletter The Insights Snapshot email newsletter was part of our larger Jana Insights initiative. The goal of this project was to increase our persona as a thought leader in the space of mobile advertising and smartphone trends in emerging market countries. The Insights Snapshot was a monthly newsletter sent to over 300 contacts. The project was a collaboration between the business marketing team and the data insights team at Jana. Example emails: - Issue 3 - Issue 4 - Issue 5   https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5942d70920099eaf962bc0ad/1497552660985/HMM-819x400.jpg My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5942acbab3db2b39bd884b34/1497541828013/TheMentor.png My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4e786b208fc08df361c3a/1540679565409/bevspot-glassware-guides-beer-2018.png My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4e94d419202dce2677ff8/1540680029295/BevSpot-One-Sheeter.png My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4f0df7817f7eb1184c8d0/1540681958674/BevSpot_BoxFox_Food+%283%29.jpg My Work https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4aebe4785d3027293fa36/1540664346684/ My Work - Customer Case Study Videos The old adage of “the customer comes first” was very much true at BevSpot. Our customers truly were our top priority, in everything that we did. I worked closely with our Design team to storyboard, shoot, and create a customer case study series called BevSpot On the House. https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4a65e4785d3027293a5d4/1540662878646/ My Work - The BevSpot Blog Between August 2017 and July 2018, I managed content strategy for our BevSpot Blog. The goal of our company’s blog was to help establish the brand as a thought leader in food & beverage management space. We published content related to industry culture, trends and data, management best practices, and profiles on industry pros. During my time managing the blog, I acted as managing editor, helping to shape the content through collaboration with both internal and external writers. I worked closely with our SEO team to optimize our content’s keywords and create content that was both of an editorial high standard and was SEO-friendly. I also wrote many articles for the blog, including product announcements, industry profiles, and guest articles for Toast and PlateIQ. https://www.sarahpekala.com/the-ruse daily 0.75 2016-09-01 https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5942a6861b10e3d99c3b8a71/1472766192394/novel-final.jpg The Ruse https://www.sarahpekala.com/contact daily 0.75 2017-06-15 https://www.sarahpekala.com/about daily 0.75 2018-10-27 https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd49d24ec212d4d88fda226/1540660540185/sarah_pekala_headshot.jpg About Sarah - Hey there! I’m Sarah. It’s great to meet you! https://static1.squarespace.com/static/59283b71ebbd1a6e1e09d825/t/5bd4a1340852291fdf4f5aac/1540661564906/sarah_koji About Sarah