While working as Managing Director at BAM, I had the pleasure of working closely with the team at BusRight. The student transportation technology platform worked with BAM on a 3-month media relations campaign to announce their $30M funding round.
After the 3-month PR campaign, we shifted our focus to creating case studies. I managed the account solo, communicating directly with BusRight’s CEO and head of marketing. Over four months, I interviewed 10 BusRight customers from across the country and wrote detailed case studies for publication on the BusRight blog. In addition, I created promotional social media posts for the company and CEO on LinkedIn and X to amplify the stories beyond the website. I also project-managed the entire process, from scheduling calls and handling approvals with customers directly to ensuring all materials were delivered on time and to the client’s standards of excellence.