As Managing Director at BAM, I created the ‘Amplify’ service offering included in all client scopes. Our services turned earned media wins into consistent executive visibility, owned content, and internal enablement so customers, investors, partners, and talent recognize the proof behind a company’s story. Services I led and executed included:
Executive Thought Leadership (LinkedIn/X): Editorial calendars and ghostwriting to extend POV and earned credibility.
Owned Content That Supports PR: Contributed bylines, founder memos, blog posts, and customer stories that reinforce core narratives.
LinkedIn Brand Strategy: Content creation, account management, and performance tracking.
Announcement Moment Toolkits: Internal comms support around announcements and key industry moments.
Newsletter Development & Distribution: Designing and managing custom email newsletters for investors, stakeholders, and partners.
AI Visibility (AEO/GEO): Monitor how a brand’s narrative and proof appear in AI-generated answers, powered by earned credibility and consistent owned messaging.
Podcast Production: From ideation to recording and production.
Industry Event Strategy: Marketing playbook and social media strategy for amplifying a brand’s presence at industry events.
Case study: Brand and executive LinkedIn strategy and content creation for a VC firm
Case study: Content marketing strategy for a healthtech VC firm
Case study: Data report development for a healthcare tech company
Data report: Health Equity in the United States
Once the client collected the data, I interviewed subject matter experts both inside and outside the company to identify the narrative. I wrote all content for the data report linked above.
Example: LinkedIn strategy and voice guidelines for a telecom VC