As the content lead at BAM, I was often asked to join client accounts to support our executive thought leaders with contributed content. When writing on behalf of someone, it’s vital that I capture their voice and style and translate it to the page. I would approach these projects like a journalist, asking open-ended questions and staying curious about who they are, why they believe what they believe, and how I can translate their experience to the page. Below are some examples of bylines I ghostwrote on behalf of my clients throughout my time at BAM.
Forbes: From Reaction To Prediction: Leveraging Generative AI For Forward-Looking Consumer Insights
HIT Consultant: Why We Cannot Wait Any Longer: The Urgent Case for AI in Healthcare
Healthcare IT Today: Healthcare Fragmentation Isn’t So Bad, If It Comes with Better Outcomes
MedCity News: Lessons learned from fighting HIV in Africa—and how they apply to Covid-19 in the U.S.
HIT Consultant: 3 Ways Artificial Intelligence Can be Used to Improve Health Equity
VentureBeat: Three ways augmented reality affects consumer psychology